TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing content creators on a popular video site only show content made by AI. A large amount of this output is considered mass-produced AI material, a label for substandard, factory-style content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content created using AI tools, from AI artwork to science explainers, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The platform shared that there are currently 1.3 billion videos on its app tagged as AI-generated. In total, in excess of 100 m media items are uploaded to the app daily, making clips made by AI a limited portion of its total content library.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI content they see by using the content preference feature in the platform and selecting the AI content topic. Additional categories that are already be modified under the tool encompass news, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies oblige content makers to identify lifelike artificially created content, and it forbids harmful deepfakes of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be taken down under its community policies.
Additionally, the platform will from now on add an artificially created label to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This action is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is also establishing a $2m educational fund for professionals and organizations to create learning resources about ethical AI use. This program will support non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its safety measures, amid debate over plans to make redundant a large number of content moderators in Britain. It is planning to reduce 439 jobs in its trust and safety department in its British office, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.
A company official clarified that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by humans. The platform announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
